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WHO IS BELRON?

BELRON has a long history which spans over a century, beginning as glass merchants Jacobs & Dandor in Cape Town, South Africa.  In 1898 the business was bought and renamed Plate Glass, specialising in mirrored and decorative glass for cabinet makers.

The beginning of the 20th Century
  • Morrie Lubner joins the PG Company in 1921
  • In 1927 a specialised vehicle glass section is created in PG serving both Ford and General Motors selling windscreens and other vehicle windows.
  • In 1931 they sell their first safety glass product for vehicles
  • By the 1940's PG has diversified into plywood and timber production and timber yards as well as the safety and plate glass businesses.
  • The group is organised into five subsidiaries of a new corporation Plate Glass & Shatterprufe Industries and listed on the Johannesburg Stock Exchange in 1947
The 1950's

  • Ronnie Lubner joins the group's glass business
  • PG buy a small vehicle glass concern and begin the expansion into the vehicle glass business
  • PG secures business rights to curved windscreen production technology in 1953
  • Through continuing innovation PG unveils a brand new product - laminated rear windows in 1958
The 1960's

  • Expansion of the vehicle glass business begins with the acquisition of a national network of vehicle glass shops in South Africa in 1962
The 1970's

  • PG begins its international expansion starting with an acquisition in Australia in 1971.
The 1980's

  • In 1982 PG re-organise into two divisions one focussing on wood, the other on glass.  The non-South African businesses in the glass side are brought together under the brand Solaglas®.
  • International expansion continues with the acquisition in 1983 of two vehicle glass replacement companies in the UK "Autoglass" and "Windshields".
The 1990's

  • Solaglas® is renamed BELRON and by 1994 it has over 350 service centres operating in nine countries
  • International expansion continues including the acquisition of CARGLASS® in Benelux, in 1988 and its expansion into France and Germany in 1990
  • 1992 BELRON is bought by South African Breweries
  • Gary Lubner joins AUTOGLASS® in the UK as Managing Director, moving to BELRON as Chief Operating Officer in 1998
  • International expansion continues into Canada and New Zealand
The beginning of the 21st Century

  • D'Ieteren, Belgium's biggest car distributor and major shareholder in Avis Europe, acquires BELRON
  • Further expansion with a particular focus on mainland Europe
  • Franchising of the BELRON business model begins, the first operation opens in Greece in December 2001
  • In 2002 BELRON enters Italy and Sweden and further develop the franchisee network, adding Slovenia, the Czech Republic and Israel to the Group
  • In 2003 BELRON enters Norway, with Poland and Serbia-Montenegro added to the growing list of franchisee operations
  • In January 2005 BELRON acquires Elite Auto Glass™ and Auto Glass Specialists™ in the US
  • In 2006 BELRON operates in 29 countries across Europe, North & South America and Australasia.  Romania also joins Belron's franchise network, creating a total of 9 partners.
  • In 2007 BELRON acquires US market leader Safelite®
     


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“Throughout our 100 years, innovation has always been important to us and we have a history of trying out new ideas, Entering the vehicle glass business was just one of them!”

QUICK LINKS

- Autoglass.com
- Carglass.com
- D'Ieteren.com
- GLASS MEDIC®




 
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