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- Who is BELRON?
- BELRON Strategy
- Key Facts
- Executive Team
- BELRON Businesses
- Partnerships
- BELRON Technical
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» About BELRON
» Who is BELRON?
BELRON has a long history which spans over a century, beginning as glass merchants Jacobs & Dandor in Cape Town, South Africa. In 1898 the business was bought and renamed Plate Glass, specialising in mirrored and decorative glass for cabinet makers.
- Morrie Lubner joins the PG Company in 1921
- In 1927 a specialised vehicle glass section is created in PG serving both Ford and General Motors selling windscreens and other vehicle windows.
- In 1931 they sell their first safety glass product for vehicles
- By the 1940's PG has diversified into plywood and timber production and timber yards as well as the safety and plate glass businesses.
- The group is organised into five subsidiaries of a new corporation Plate Glass & Shatterprufe Industries and listed on the Johannesburg Stock Exchange in 1947
- Ronnie Lubner joins the group's glass business
- PG buy a small vehicle glass concern and begin the expansion into the vehicle glass business
- PG secures business rights to curved windscreen production technology in 1953
- Through continuing innovation PG unveils a brand new product - laminated rear windows in 1958
- Expansion of the vehicle glass business begins with the acquisition of a national network of vehicle glass shops in South Africa in 1962
- PG begins its international expansion starting with an acquisition in Australia in 1971.
- In 1982 PG re-organise into two divisions one focussing on wood, the other on glass. The non-South African businesses in the glass side are brought together under the brand Solaglas®.
- International expansion continues with the acquisition in 1983 of two vehicle glass replacement companies in the UK "Autoglass" and "Windshields".
- Solaglas® is renamed BELRON and by 1994 it has over 350 service centres operating in nine countries
- International expansion continues including the acquisition of CARGLASS® in Benelux, in 1988 and its expansion into France and Germany in 1990
- 1992 BELRON is bought by South African Breweries
- Gary Lubner joins AUTOGLASS® in the UK as Managing Director, moving to BELRON as Chief Operating Officer in 1998
- International expansion continues into Canada and New Zealand
- D'Ieteren, Belgium's biggest car distributor and major shareholder in Avis Europe, acquires BELRON
- Further expansion with a particular focus on mainland Europe
- Franchising of the BELRON business model begins, the first operation opens in Greece in December 2001
- In 2002 BELRON enters Italy and Sweden and further develop the franchisee network, adding Slovenia, the Czech Republic and Israel to the Group
- In 2003 BELRON enters Norway, with Poland and Serbia-Montenegro added to the growing list of franchisee operations
- In January 2005 BELRON acquires Elite Auto Glass™ and Auto Glass Specialists™ in the US
- In 2006 BELRON operates in 29 countries across Europe, North & South America and Australasia. Romania also joins Belron's franchise network, creating a total of 9 partners.
- In 2007 BELRON acquires US market leader Safelite®
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