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» 2001 PRESS RELEASES New Media Age, 01 November 2001 01.11.01 BELRON have launched a cartoon microsite to promote the bookable windscreen repair service on autoglass.co.uk. Agency DNA created the site, featuring a cartoon character called Chip who puts across the message that windscreens can be repaired, not just replaced. DNA director of marketing Rob Watt said, "We've used Flash animation to turn what could have been dry information into a fun, interactive marketing tool." This is Autoglass's first online campaign promoting repair booking on its site. Banners linking to http://www.chipintrouble.co.uk will appear on Yell.com. Following an initial UK push, the ad will launch in Belgium, the Netherlands, France, Germany, Spain, Australia and New Zealand. » Print this page |
COMMENT
  "Keeping to our core business has allowed BELRON to continue delivering outstanding customer service. That's why we are the Global No.1". Jeff Boekstein Sales & Marketing Director
QUICK LINKS - Autoglass.com
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